35岁以下创意人:高古奇,梵几创始人/Creative person under 35: Gao Gucci, founder of Vanji
“我是东北辽宁人。我家的位置比较特别,它是一个非常小的城镇,往外开10分钟就是农村,有山有水。往城里再开一点就到城里。它结合了自然环境与城市生活,不完全是乡镇或农村,也不完全是城市。在我成长过程中,比如说上小学的时候,我下课之后就跑到河边抓鱼去了,也经常每个周末去城里转转。”
"I am from Northeast Liaoning. My home is located in a special place. It is a very small town. It is a very small town. It is a countryside 10 minutes drive away, with mountains and rivers. If you drive a little further into the city, you will get to the city. It combines the natural environment with Urban life is not entirely a town or a rural area, nor is it entirely a city. When I was growing up, such as when I was in elementary school, I went to the river to catch fish after class, and I often went to the city every weekend Turn around."
渴望好设计 Yearning for good design
“我从小对设计都有一种渴求的心态。当我看到一些好的设计会非常得爱惜,因为我们那看到一些好的东西其实不是太容易的,我的亲戚从台湾回来会带一些东西,这些东西对我来讲都是珍宝。所以也正是因为看到这些东西不那么容易,才会看得特别重要。”
"I have always had a desire for design since I was a child. When I see some good designs, I will cherish it very much, because it is not easy for us to see some good things. My relatives will bring some things when they come back from Taiwan. These things are all treasures to me. So it is precisely because it is not so easy to see these things that make them particularly important."
关注大自然 Pay attention to nature
“我觉得最重要的一点,是关于对自然的关注,从梵几这个名字来讲,它就是带有一定的禅意,我们会关注于如何自然地生活,如何跟大自然和谐的这种理念,这个是我们一贯以来的很重要的点。”
"I think the most important point is about paying attention to nature. From the name of Vatican, it has a certain Zen meaning. We will focus on the concept of how to live naturally and how to be in harmony with nature. This is a very important point that we have always been."
家具的创新探索 Innovative exploration of furniture
“我们只是在节点连接结构截取了中国传统结构当中的榫卯结构,梵几整体结构还是基于北欧家具延伸,结构多是整面的实木。所以,梵几并不是完全的西方,也不是完全的中国。布料跟金属是我们现在在研发的课题。
"We only intercepted the tenon-and-mortise structure in the traditional Chinese structure in the node connection structure. The overall structure of the Vatican is still based on the extension of Nordic furniture, and the structure is mostly solid wood. Therefore, the Vatican is not completely Western, nor is it complete. China. Fabric and metal are the topics we are currently developing.
首先,从软包来讲,国际上的一些品牌,比如说欧洲的品牌,意大利的品牌,软包是他们最重要的组成部分,而日本家具实木是最重要的组成部分,但实际上欧洲的家具舒适性更强,我会在一些跟人接触更多的家具上选择用软包的方式。所以这一块的研发是我们现在比较重要的一点。
First of all, in terms of soft bags, some international brands, such as European brands and Italian brands, soft bags are their most important part, while Japanese furniture solid wood is the most important part, but in fact European brands The furniture is more comfortable, and I will choose the soft package method on some furniture that has more contact with people. Therefore, the research and development of this area is an important point for us now.
金属不一定要用那么粗就可能完成一个结构。一个桌子要用实木去做最起码要用到4×4或者是更粗的一个结构做,它带来的限制比较大。我们经常会看到一些设计,它的线条特别细,用的是实木,但是实际上那些只是作秀用的,真正在生活中真有这样的东西极少,它很难走入家庭。
Metal does not have to be that thick to complete a structure. A table needs to be made of solid wood, at least with a 4×4 structure or a thicker structure, which brings more restrictions. We often see some designs that have very thin lines and are made of solid wood, but in fact those are only for show. There are very few such things in life, and it is difficult to enter the family.
2017年新的系列就要发布了,有几把椅子是有软包的,从价格来讲是比以前更低,更容易接受的。以前梵几的圈椅需要3000块钱人民币,但是现在通过我改良结构之后,只需要2000左右。去年花了特别多精力去做这件事,这些椅子也是可以量产的。”
The new series will be released in 2017. Several chairs have soft bags. In terms of price, they are lower and more acceptable. In the past, the armchair of the Vatican was 3,000 yuan, but now after I improve the structure, it only costs about 2,000. Last year I spent a lot of energy to do this, these chairs can also be mass-produced. "
家具的定位 Furniture positioning
“我们曾经尝试过去制作特别便宜的东西,很好入手,甚至组装的,板式包装的东西,但是没成功。就是因为里边很多东西,我们无法放弃,就是作为一个设计师或者是一个主体人,你没办法做一个决定到最后。因为最后你发现,当你设计或者制作这个东西的时候,你无法做那样的东西。梵几一定不是一个批量化,然后特别便宜,谁都能享受的家具品牌。但它也绝对不是意大利那种极其奢侈,少数人才能拥有的品牌。梵几一直都是一个中端品牌,从创品牌到现在一直没变,以后也是。
"We have tried to make very cheap things in the past, easy to start, and even assembled, board-packed things, but failed. It is because there are so many things in it that we cannot give up, that is, as a designer or a main person, you There is no way to make a decision to the end. Because in the end you find that when you design or make this thing, you can’t make something like that. Vatican is definitely not a mass-produced furniture brand that is particularly cheap and anyone can enjoy .But it is definitely not the kind of extremely luxurious Italian brand that can only be owned by a few people. Vatican has always been a mid-end brand, and it has not changed since the brand was created, and it will continue to be.
我个人到这个阶段,购物更喜欢一些平时不太容易买得下手,但是当到时机的时候要把它买下来,然后会很喜欢这个东西,要用要穿十几年,几十年,我觉得我的品牌也应该是这样的,它绝对不是唾手可得的。2000块钱的一把椅子在中国不是唾手可得的,你要买四张就八千了,快一万了,在以前的时候难以想象。
At this stage, I personally like shopping for something that is not easy to buy, but when the time comes, I have to buy it, and then I will like this thing very much. It will take more than ten years to wear for decades. I I think my brand should be like this, it is definitely not easy to get. A chair for 2,000 yuan is not easily available in China. You can buy four for eight thousand, which is almost ten thousand. It was unimaginable in the past.
这种问题开始我觉得是我们的工价太高了,我们应该降低,但是我现在不这么想,一个好的东西就是需要这样去得到的。以前做梵几的时候,国内其实还没有这种定价的品牌,我们是比较早的,但你现在看,整个类似这样的家具价格定位也都是跟我们差不多,它说明了我们当时市场的定位是引领了潮流。
At first this kind of problem I think is that our wages are too high and we should lower it, but I don't think so now. A good thing needs to be obtained in this way. In the past, when I was a Vatican, there was actually no such price brand in China. We were relatively early, but now you see, the price positioning of the entire furniture like this is similar to ours. It shows our market positioning at that time It leads the trend.